Oh, it’s massive!
According to Tech Jury, there are approximately 200 million active websites globally operating. This means, broadly speaking, you are competing with 200 million sites.
When you narrow it down, a lower number of websites spring up when you search for given keywords. Even if this value is lower, the fact still remains that there is quite a lot of competition in merely getting your website noticed.
So, how do you ensure that you get high traffic?
One popular tactic is through Search Engine Optimization or SEO. Here, various methods are used to optimize a given content or platform. This makes sure that it appears on a top search engine position.
SEO is imperative for an optimum online presence. And you must strive to install the best SEO plugins.
This is because, as BrightEdge puts it, over 68 percent of online experiences begin on the search engine! Google, which accounts for 75 percent of total searches, alone got approximately 2 trillion searches in 2019.
But, merely being on Google isn’t enough. You must attain the top ranks to get high traffic. According to data collected by Jen Barrell, the first five results of a google search account for 67 percent of page clicks.
On the other hand, only 0.78 percent of online visitors clicked on pages on the second page of Google.
Apart from the fact that top organic search results are most clicked by the masses, a high SEO ranking signifies credibility and authenticity. Not to mention that compared to other marketing tactics, SEO is much cheaper and more cost-effective!
5 Best SEO Plugins
Now that you know that SEO should be an essential part of your website, here are some of the best plugins you can add to your WordPress website.
Why specifically WordPress? Well, big brands like Sony, Disney, Bloomberg, BBC America, etc. all use the open-source platform.
1. WordPress SEO by Yoast
Yoast SEO is considered by many as the best SEO plugin WordPress websites can have. It is widely used on the platform owing to its features and free-model. It offers a wide variety of elements that help in optimizing a given site. This includes XML sitemap creation as well as the addition of SERP previews.
However, it is the on-page features that make it worth adding to your website. Yoast SEO provides its users with insights required for a high SERP. For instance, it will tell you the best way to incorporate a given target keyword. It also ensures that the right keywords density is used.
Insights about optimization of a Meta description, URL, and titles of your web pages are also given. Therefore, it acts as a guide along with a plugin for SEO – making it ideal for beginners.
2. W3 Total Cache
As per a Google Page load time study, a delay in page load by up to three seconds causes a bounce rate of 32 percent!
Not to mention that, according to Backlinko, mobile versions of websites take approximately 88 percent longer to load, further increasing site abandonment.
Optimizing page speed is a crucial part of SEO. W3 Total Cache is a WordPress SEO plugin that helps boost website loading time.
How does it do so?
Moreover, it allows websites to load in segments. This ensures that enough information is generated to keep users engaged while giving time to the site to load higher quality videos and pictures. Unlike some of the other popular plugins, W3 Total Cache is compatible with both mobile and web versions.
3. Rank Math
Rank Math is an SEO plugin that is mainly concerned with the quality of content available on your website. As per Jen Barrell, a content marketing trainer, 57 percent of marketers find content development to be the most effective SEO tactic.
This is because, at the end of the day, search engine algorithms favor those websites that provide value to the site visitors. And online searchers wish for information.
Rank Math is among the best SEO plugins for content optimization. It offers real-time insights into your content. And it does so without requiring you to leave the interface of WordPress. Therefore, you are able to optimize your posts, as you are posting them.
This includes Meta descriptions, titles, snippet previews, etc. At the same time, it also detects any element in content that can potentially give a SERP display error.
While many worry that adding such plugins can hamper website speed, users of Rank Math have reported that the plugin is optimized for it, thereby having no effect on it.
4. Broken Link Checker
Broken Links can hurt your website and user experience immensely. In fact, according to Alexandra Gavril, an estimate of 88 percent of site visitors are unlikely to revisit a given website after a miserable experience. And broken links signify a poor experience.
Detecting broken links can be quite challenging, as well as a tedious task. However, the good news for WordPress users is that there is a plugin that does it for you.
Broken Link Checker scans your website for broken links, both internally and externally. When it detects such links, it promptly tells the website owner the problem, along with the HTTP status code, source of the link, and anchor text. This makes it highly convenient to identify and fix the error.
Rather than running when you ask it to, the plugin is always operating on the background, thereby continuously checking for broken links.
One of the best things about the plugin is that it doesn’t just identity broken links but also suggests what you should replace it by. Therefore, all you have to do is replace the dead one with the new one and voila you are done.
The only downside of the plugin is that it uses a significant amount of bandwidth and hence slows down your website. So, if your hosting is already slow, we recommend you not to keep the plugin on all the time. Instead, run it occasionally and keep it deactivated at other times.
A study conducted by MIT revealed that people tend to remember 80 percent of what they see compared to 20 percent of what they read. This is a whopping difference! And forms one of the key elements of web design – you must find the right balance between content and media.
While aesthetically, nothing is better than including infographics, photos, and videos on your website, each of these elements adds onto the website speed. The more high-res a given media is the slower will your page load.
To combat this issue, plugins like Shortpixel are available. The plugin works by compressing and optimizing images on your website. Image optimization is among the most sought-after SEO tactic due to their positive effects on page speed.
The good thing about this plugin is that it is quite easy to use. All you have to do is install, and select desired settings. Thereafter, any image that you upload on the site in the future will automatically be optimized, as per your specifications.
Also, to optimize current images, rather than going one by one, you can use the bulk optimizer feature. Compression options available include glossy, lossy, and lossless. The plugin works with JPG, GIF, PNG, and PDF files.
You might wonder about what is the best SEO plugin for WordPress? While we have mentioned Yoast SEO in the first spot, don’t think that it is the best one out of the lot! Our list does not signify any ranks.
Instead, we have included the top five plugins, each of which plays a different yet important role in improving your SERP. Which one is the best will depend on your SEO needs.
For instance, if you already have other elements of SEO figured out except page speed, W3 Total Cache and Shortpixel are the only two plugins you will need.
However, if you struggle with optimizing content, you will need the help of Yoast and Rank Math. Additionally, if checking for broken links frustrate you, Broken Link Checker will be your savior.
The Way Forward
Now that you know the top SEO plugins you can use, you have all the resources required to improve your SERP.
But first, make sure to conduct an analysis to identify which elements of SEO you must focus more on. Conduct an on-site analysis to gauge the performance of your website and content. Once you find the pitfalls and shortcomings, add the right plugins to solve the issues.
With SEO tactics implemented, there is nothing that can stop you from acquiring a respectable rank on the search engine for various search queries.
Now that you have won traffic think about how you can convert them.
Do you think there are other SEO plugins that can come in handy? Let us all know!