Wannabe Masterchefs are going Gaga over the hot change…
Google rolled out a major change in the Google Image search, and now you eyeballs with witness icons for video, recipe, and Products. So, for instance, if you are searching for a recipe in Google search, Google will display results, similar to this:
Foodie Note: For those who don’t know what “Mutter Qeema” is, it is typically minced mutton curry (lamb or goat) with peas or potatoes. You can also click on the image to see the actual length of the image.
This is another step from Google to respond to the audience’s query on Google’s website instead of letting them go to different websites. An attempt to reduce the outgoing clicks from the Google Image side. (Such a smart move!)
Beta Testing on Image Licensing:
Danny Sullivan reminds the site owners that Google is beta testing the ability to display image licensing information in search results. So, not all people saw it, but they are testing, and hopefully, it will be launched in the months to come.
Google also provided directions for site owners on how to mark up their licensable images with the appropriate structured data.
What’s in it for SEOs?
Even though @JohnMu explains that there is no impact on rankings, but I still think, brands and even small businesses who are spending time and money on Images, should implement that.
Keeping ranking aside, we are living in an era where as SEOs and content producers, our job is not only to get the client rank for the specific keyword but we have to create the kind of content aligned with the audience thought bubbles, answer their questions and solve their problems.
Implementing Image licensing structured data on the website can help the client’s visual content get better visibility within different search features.
Keynote: In my honest opinion, Google is using structured data to understand different forms of content better and measure them differently.
So, maybe for now they are not using the content with proper implementation of structured data as a ranking factor but shortly perhaps this can be a thing, so why wait for Google’s official announcement to implement things? Why not prepare upfront for the change Google might come up with and serve your audience better today and in the time to come?
If you don’t know how to check if the structured data is correctly implemented on your website, here is how you can check. Go to the structured data testing tool, and fetch the URL to see if the snippet is there.
If you want professional help to implement structured data on the website, our SEO Pinecones are there for you.