You’ve been dreaming about the day when you’ll be able to launch your online business. The moment is finally here. Yeah! Ready to watch your business sail across the digital ocean? I bet you’re exhausted from all the efforts, from developing a website to aligning investors.
Yep, establishing yourself in the digital landscape is challenging. But after working day and night, why are you hearing only crickets chirping and not the clicks of customers surfing your website?
Why could that be? Hmm, maybe because you aren’t visible in their search engines. Are you saying that it is not possible because you have tried every upbeat SEO strategy?
Well, you must have overlooked a crucial aspect – link building outreach
Everyone knows the importance of SEO, but did you know that link building is just as important? Don’t worry if you’ve overlooked it. We’ve got your back. By the end of this blog, you’ll understand everything that is there to know about outreach, link building, and everything in between.
Ready to dive deeper into it? But before we begin, let’s revise the basics.
Link building – a staircase that leads to the top of SERP
Link building is a strategy that helps to link web pages to each other. While internal links can assist viewers in navigating between different pages of your website, external link building aims at getting other websites to link back to yours.
By acquiring these links, you can improve online visibility and attract more qualified traffic. More importantly, when used appropriately, they can increase leads and revenue. Linking is essential when building a solid foundation for your business website.
You would think that every business would, therefore, have a killer link building strategy. No! Many make the same mistake as you – not giving link building the importance it deserves.
In 2018, Ahrefs conducted a study on why many businesses are missing out on the benefits of link building. They studied over a billion web pages and found that 91% don’t get any organic traffic from Google because they don’t have backlinks. Surprisingly, 55.24% of pages didn’t have a single website linking back to it.
So what does this mean for you?
As a business owner, this highlights a massive opportunity for you to outrank your competitors. By working on getting more backlinks for your website, you can whiz pass others who don’t have a link building strategy in place.
What is Link Outreach?
Link building can also involve manually reaching out to other business owners, marketers, webmasters, bloggers, social media influencers, etc. to earn a backlink to your website or get a brand mention. It is known as ‘link outreach.’
Business owners often contact relevant websites and work alongside them so that they link back to their site or the desired page. It’s an easy way to earn links for your web pages.
The following are a few ways that you can reach out to others:
- Social Outreach- The obvious place to start is on social media. You need to start conversations and build relationships on selected platforms where a majority of your target audience actively engages. It helps to popularize your content and maximize its impact.
- Email Outreach- You need to search for businesses that have relevant link building goals and contact them via email. Instead of randomly reaching out to them, offer something of value to them, such as critical feedback related to their website or information about related research data.
- Influencer Outreach- Approach websites or bloggers who are influential in relevant communities. Guest blogging is an ideal way to promote your business. So even if you cannot backlink to your site in the blog, you can mention your website or link to your social profile in the bios section.
There are plenty of more strategies for link building outreach. Choose the one that aligns with your business goals and budget.
Why should I consider link building outreach?
Many businesses implement outreach campaigns because it increases the speed at which they receive more links.
Moreover, it allows them to market to variegated segments of the audience, which could bring more viewers and potential customers to their site. By exposing your brand to larger audiences, you can expect to receive more website traffic and revenue down the line.
But undeniably, one of the biggest benefits of outreach link building is that it improves your website’s ranking in search engines. Google considers the volume and quality of links a website generates as a ranking factor.
For example, guest blogging on expert sites improves your credibility, exposes your site to a broader audience, increases social following, and helps your brand visibility grow. All these things are beneficial from an SEO point of view.
How can link building help your business?
As a long-term strategy, building backlinks can offer several advantages. Let’s take a closer look at them:
1. Enhances SEO
Link building and SEO go hand in hand. Links allow search engines to crawl between the pages on your website and get a better idea of the business. So utilizing the right backlink outreach strategies can help refine your SEO marketing campaigns.
Moreover, backlinks from authority websites can allow Google to recognize that your site is a quality resource worthy of citation.
2. Improves rankings
Google has complex algorithms that are continually changing. In the past, Google used to rank web pages on the number of backlinks it had. So a website could rank higher if it had more external links. Now, the relevance and the authority of the referring domain names and web pages are more influential.
3. Receive more traffic
The more backlinks a page has, the higher it can rank on SERPs, and the better the visibility of a site. Strong links can drive more search traffic to your site, thus, increasing the chances of conversions.
4. Improves your site’s authority
In-depth and valuable content on your site has a greater chance of getting backlinks from industry leaders who are looking for quality content. Furthermore, links from multiple industry leaders increase your ranking.
5. Boosts referral business
If your site is linked to a high authority website, then it also improves your website’s credibility. The added benefit is that visitors can be converted into customers and then into returning ones. So strong links not only increase your site’s traffic and ranking, but they can also increase sales through referral business.
6. Builds relationships
Often companies reach out to relevant businesses to broaden target audience reach. For instance, guest posting can be beneficial to both. Moreover, such practices can help foster stronger long-term relationships.
7. Brand building
With the right link building techniques, you can effectively promote your brand. Backlinks from credible websites can show that you are an authority in your niche. It can strengthen your position as an expert service or goods provider.
Developing a Link Building Strategy
Link building can be an overwhelming task. It requires considerable research and foresight. If, however, you do not have the time to create high-quality, relevant content that connects with industry information and trends, consider reaching out to digital marketing agencies that offer link outreach services.
You need to discuss the overall strategy, from content to brand affiliations and everything in between. A thorough, well-researched SEO outreach strategy can significantly improve your search engine rankings.
The following are a few strategies you can implement so that other sites will link to you:
1. Identify your goals
No strategy is successful without a target. You have to plan a strategy based on your end goals. These goals can be:
- Increasing domain authority
- Acquiring a minimum amount of backlinks per month
- Setting an outreach goal and method of approach
2. Make sure you look at the big picture
A comprehensive link building outreach strategy should be a part of your digital marketing strategy. So your goals must be incorporated into the overall business goals.
For instance, you need to identify the pages on your websites that should get more backlinks, or you could focus on the SEO aspect by honing in on specific keywords and topics that can help certain pages rank better.
3. The quality of your content is crucial
The content on your website must be of high-quality to gain backlinks in the first place. It means that you must provide valuable information that other sites will want to mention or refer to, whether it’s a service page or a blog post.
So this may be a good time as any to reevaluate your content marketing strategy and improve on aspects that are dragging the business down. Moreover, don’t forget the importance of proper on-page optimization.
4. Reach out to the right personalities
Even when you are heading in the right direction, it sure helps when you have the wind in your sails. So it doesn’t hurt to get some additional mentions. You will need to work on developing strong relationships with other businesses so that you can help each other move forward.
Put your service pages, content, website, products, etc. in front of the target audience through influencers in your industry, people with a lot of social media followers, and authoritative bloggers through:
- Press releases
- Links from relevant businesses and friends
5. Tap into the potential of email outreach
Emails are a great way to outreach authoritative websites to link back to your content. However, refrain from asking for a link in the first outreach email. Instead, use a two-step process.
In the first email, your goal is to test the waters. The second attempt can be a more personal one. While a direct pitch gets a mere 16% reply rate, the two-step sequence shows an impressive 40% response rate.
6. Evaluate your links
The structure of link building continually changes. So it’s imperative to stay up to date with trends and best practices. The trick is to keep evaluating the effectiveness of your strategies. For instance, determine what anchor text to use and decide which page should the anchor text link to.
Moreover, the position of links on the page holds a great deal of weight. The ones in the main body of the webpage are worth more than those in footers and sidebars. Additionally, keep communicating with third-party sites and send link requests or guest blog posts.
Remember that securing links can take time. But in the end, the results will be well worth the effort and the wait.
Ready to sail into the limelight?
We are all in the same boat. Bringing your business onto the digital platform has never been more critical. However, simply being online isn’t going to get your brand the attention it deserves. You need to build high-quality links and incorporate them into your campaigns to get noticed.
But to be able to compete and thrive online, you need to make an impact on consumers so that they keep coming back. And even though you’ll face the rough waters of the digital world from time to time, once you create engaging, valuable content, it’ll be smooth sailing from here on.
So if you haven’t invested in link building and outreach strategies, you are missing out on potential business opportunities- and in this competitive era, you can’t afford to do that. It’s time to connect with consumers and entrepreneurs and put the wind in your sails
Are you ready to embark on the ultimate adventure?
We’d love to hear about your adventures with link building and outreaching as well. Feel free to share your views on the topic in the comments below.