Are you creating SEO content in vacuum?
Do you feel like throwing out random articles every day with keywords and hope that someday they’ll appear magically in search pages?
You need to seriously ponder over the fact that do you think your content actually deserves to rank higher?
Well, here’s the problem. You cannot create content randomly and expect to get results. Content and SEO must support each other. One must compliment other to get results.
The good news is that in this blog, you’ll learn some amazing techniques that will take ordinary content and transform it into SEO content, which will not only engage users, it will make them fall in love with it.
But first, let’s look into SEO content.
What is SEO Content Writing?
SEO content is developed to rank websites better in search results. Also, content that is SEO-Optimized resolves around a specific keyword.
Google has said it again and again that content is the key when it comes to ranking your website, along with links that point to your website. To rank your website fast, you must improve your content and SEO. This means that content must be focused on quality and deliver value to the end-user.
Of course, other factors like website design, usability, interface, and mobile-friendliness count too, but here we will be discussing content and SEO, and how you can use it to make your website stand out.
How to write SEO content?
If you’ve been haphazardly producing content, hoping that someday it will rank, it’s time to face reality and debunk the beliefs that are not helping you. Buckle down people because it’s time to learn how to create the most-read, most-shared, and most valuable content.
1. Writing for the right people
If you want to reach the right people, you must create a viral content with targeted keywords.
Targeted keywords are terms and phrases that your audience is actively searching for.
To find out these keywords, you must first understand the segment of your target audience. What information they are seeking on a search engine, what are the keywords they are using.
This might be overwhelming for you, but if you divide it into activities, things would be easy.
Audience research: You need to identify the type of audience that you need to do business with. Talk to them, survey them, figure out their habits and buyers’ intent. What are their preferences? And understand the stats and demographics.
Keyword research: Use tools like Ahrefs and BuzzSumo to find which keywords your audience is using to search on the search engine. Add these keywords to your website content and to blogs that you write.
Topic research: When you know which type of keywords you need to reach your audience, it will be easy to create topics around it.
2. Get Serious about Readability
One thing that’s common in SEO content that ranks high in search SERPs is readability.
When the target audience clicks on the content, it is because they want to read more. They think that the page offering this type of content has something more to offer. They believe that easy-to-understand content can help them get what they want.
This increases the dwell time, which means the amount of time spent between clicking on the link and the point where the customer will return to the search results page.
When the content that you create is readable, it gives users a sense of understanding and a feeling of belongingness.
The content that you create needs to be clear, organized, and simple to understand.
You don’t need to use complicated words to impress your audience. You need to create content that understandably delivers your message.
Free readability tools like Readable.io, Readability Test Tool, and PerryMarshall will help you to create content that will be readable by the target audience.
And when your SEO content is understandable to people, they’ll stick longer on your website, and it will leave a good impression in the eyes of Google rankings.
3. Work on the Visuals
According to the Content Marketing Institute, articles that have relevant images get 94% more views than those with no images.
That’s because humans are wired to notice and respond to images even before they read any text on the page.
One thing to keep in mind is that throwing random stock images is not an option anymore. Your audience is smart. They can easily differentiate a well-designed image with a stock photo.
You need to be more professional, authoritative, and cohesive when using images for your website. And this will all add-up good for your content and SEO.
4. Provide Facts with Proof
The internet is full of people who claim to be experts on every topic. The problem with this approach is that those outlandish claims without supporting data become futile. (Check Snopes Junk News to understand my point)
When people visit your website, they’ll look for authenticity, trust, and truthfulness. These days it’s easy to judge a website by the claims they make.
It’s easy to make fake claims and assume that no one will know. But the result will lead to a loss in faith of your customer, and they’ll never trust you again.
Be it an eCommerce website or a website design service that you are willing to offer, make things clear. Don’t fake the facts just to get the attention of the user. Because if the user reports your website or if more people drive away by those fake claims, it will leave your website at a dangerous spot in the eyes of Google.
5. Make content for Featured Snippets
If you haven’t noticed yet, featured snippets are getting quite a lot of attention recently.
When a user searches for a question, those little blocks of information that show up at the top of the page is most famous for SEO content.
As you can see that featured snippets appear right before the search results, which makes them highly desirable.
A study by Ahrefs reveals that the featured snippets steal the traffic from the number one spot in Google search results.
To increase your chances of getting your content to be featured, you can take the following steps:
- Answer questions in your content that users are searching for.
- Work hard on increasing the quality of your content.
- Try to use bullets (numbered bullets are better) to list down important points.
- Include stats and data, as we’ve talked earlier.
- Structure your data logically. Perhaps a guide from Moz can help you to optimize your content for a featured snippet.
6. Become an expert
These days Google is talking a lot about authority and creating authorship in your content.
Whatever content that you produce for the website must be according to the guidelines provided by Google.
When you do this, it will improve your reputation in the eyes of Google, and people will consider you as a credible website.
According to Google’s recently updated guidelines on creating quality content, the content creator’s history, and the data that is shared, both add to page’s quality.
In short, Google will consider the following:
- First-person experience which means how much expertise you have in the content that you’re sharing.
- What the internet says about you: reviews, forums, author bios, news, and Wikipedia articles.
Lastly, the About page of your website means a lot when it comes to the reputation-building of your website.
So, yes, now you need to reconsider all the bios that you posted on those guest-posting websites. Make them credible and honest.
7. Do your research
Original research attracts people and search engines as a huge magnet.
Present your data with current statistics, studies, information related to your niche and write information-based research articles with tons of opportunities for other websites to link and get attention from credible sources.
Combined research by Mantis Research and BuzzSumo reveals that 56% of the marketers who use original research in their content and on their website said that they received a higher rate of success.
- 74% believe that website traffic increased because of the original research content.
- 63% said that they received more social shares.
In the end, it is safe to conclude that doing research is an excellent way to boost your SEO content.
You can do the following things to make the research work out for you:
- Write a detailed case study on your brand’s success. This will be valuable for the user, and at the same time, it will help your website get a better rank in search results.
- Survey your industry and compile results.
- Analyze the data, and drive some results, post them on your website, and your social media channel.
8. Create an Editorial Calendar
Once you know what type of content you want to create and how is the target audience responding to that content, you need to build an editorial calendar. A calendar that will dictate when you’ll publish the content and which type of content will be posted.
When you do this regularly, it will help you to come up with fresh and innovative ideas, and you’ll not curse yourself for those last moment ideas.
Here are some tips that you might find helpful for your editorial calendar:
- Use Outlook: Share the calendar with your whole marketing team. Keep reminders so that deadlines can be easily met.
- Evolve your calendar: When you know that certain things are working, do those things more often. You’ll know which days are best to publish a post. Which topics are attracting more users, and what is being ignored by your users?
- Give time to videos and infographics: Both types of content generate a lot of traffic, so in a calendar, make sure that you give time to create these types of posts.
- Don’t plan too far: Calendars derail after a month, so it is best that you create content after every month or make the necessary changes every week or bi-weekly. Doing so will save a lot of time for you.
It is all about creating content that people will love to read, share and engage. There are so many websites, businesses, and startups out there, and everyone is trying to rank on the first page of Google. But obviously, Google wants everyone to follow certain guidelines so that ranking can be accessed.
There are no hard and fast rules to increase the rank of your website in Google search results. The only rules that matter are mentioned in this article. If you follow the tips stated here, in no-time Google will rank your website, there will be traffic on your website, and people will share your website with friends and family.
But the only rule that you need to follow is to add value to the end-user. When you give value to the user, in return you’ll get that back in the form of financial gain or publicity. In both cases, this is a win-win situation for you!