We all love hack videos but hate one thing about them: these hacks never work out for us the way they do in those videos. What sorcery is that? Still, a few hacks do work out exactly as we want them to. We will talk about one of those hacks in this blog – SEO hacks.
Let’s pause here.
If you entered the query “SEO hacks to rank higher quickly” and landed on this blog, then you might have two assumptions in your mind:
- This blog will provide you with some ingenious tactics that not many people know about.
- This blog will provide you with some tactics to beat Google’s algorithm and rank your page.
If it’s the second one, then turn back. It is 2021! You can’t dupe Google. He is smart! We will never tell you to even try it, let alone write a blog about it.
But, if it is the first one, then read along.
SEO HACKS TO CONSIDER IN 2021
SEO has been discussed heavily, and volumes have been written about the process and ways to nail it. But there are still – thankfully – some SEO hacks that have dodged the eyes of many SEO pros.
They are either considered too trivial or too cumbersome to even try. But what’s cumbersome for some is advantageous for others. Let’s talk about these hacks.
1. Don’t use keyword tools that everyone else uses
Yes, it is a bit radical point to start with. No! I will not present you with some secretive and advanced SEO techniques that only I and Google’s CEO know about.
After all, every blog titled “X, Y, Z SEO tips” begins with ‘how to conduct keyword research. And they all mention a list of best keyword tools that every SEO professional should bookmark or get an extension of in their browser.
Undoubtedly, they all work superbly well and are a great way to find shorttail keywords, long tail keywords, LSI keywords, money keywords, keywords with high search volume, and ranking keywords with low competition.
But, don’t use them. Tap into new sources for keyword ideas. Channels like Facebook search, YouTube, and Quora are great places to find topics that people are looking for.
YouTube is the world’s second-largest search engine. According to Oberlo, every day, people watch one billion hours of videos on this video-sharing platform.
People watch videos on YouTube to learn new things. YouTube’s search suggestions are an excellent way to find topics that people are searching for. You can write a blog or an explainer based on these keywords.
Platforms like Facebook groups and Quora can help you fetch specific queries regarding your niche. Pick keywords to form the question that people ask, and in this way, you have got keyword suggestions straight from people you’re writing content for.
Suppose you’re selling a product and want to know what people are looking for. In that case, just search for your product on popular e-commerce stores like Ali Express, Amazon, or eBay. The suggestions will give you a list of related keywords.
Use them as synonyms and LSI to your primary keywords, and your content will have unique keywords.
2. Communicate with your users
For whom are you making all this effort? You’re searching for keywords, curating content around them, optimizing your content for more visibility, improving your site, and the list goes on.
Just for your users and customers. Isn’t it?
It is essential to make your users feel important. Research by Gartner, one of the world’s leading research and advisory companies, shows that customers are more likely to stick with a brand if they receive good service.
We at Growth Proton have a rigid rule of responding to every message or feedback we receive, whether through inbox, comments, or email. It helps us engage with our users and understand them better.
It also serves an SEO purpose.
If we have already written a blog or made a video explainer on our user’s query, we refer it to them for better understanding.
Say a user approaches us on how to mitigate website migration issues. We will answer their query and refer them to a blog we wrote for a more in-depth understanding.
It gets us clicks on our content, and also, the more time users spend reading the blog, the more they are staying on our website and the more traffic we are generating.
So just by responding to your customers’ queries, you can earn SEO benefits for your website.
3. Introducing link roundups
Link roundups are a way of getting backlinks for your website. Remember when you were a kid and used to write poetry? If you were good, you got it published weekly or monthly to get more people to read it.
Roundups, as the name implies, work as those magazines. They belong to specific niches and feature the best content from that niche.
If you publish insightful, engaging, and authentic content, you can feature in these roundups and earn a valuable backlink. It is also called Resource Page Link Building. Also, you get to form a connection with other people in the industry.
Quick Sprout has given some search terms for you to find related roundups for your website:
“Keyword” + “link roundup”
“Keyword” + “weekly roundup.”
“Keyword” + “weekly link.”
“Keyword” + inurl:roundup
“Keyword” + intitle:roundup
“Keyword” + best posts of the week
“Keyword” + best blogs of the week
Now you have found the roundup, reach out to them through email. The template of the email is the same as any other outreach email:
4. Keep an eye out for Google Updates
There are only 365 or 366 days in a year. But, according to birdeye.com, Google last year made more than 3000 changes in those 366 days.
While most of them are insignificant, some have significant repercussions for the SEO of your website. For example, last year, Google updated the users about the increased emphasis on a content’s EAT factors (Expertise- Authoritativeness-Trustworthiness). It significantly impacted the ranking of many web pages.
Similarly, keeping an eye on significant algorithm updates and new SERP features can help you gain a head start among the competitors. Transform your website according to the most recent update of Google. So, if there’s a rich snippet, schema, Alt tag missing on your website, add those.
You do what Google asks you to, and Google will reward you in return.
5. Shamelessly plug it everywhere.
You are a content marketing company. What is your credibility if you can’t market your own content?
That’s why, when it comes to content marketing, never leave a stone unturned. You never know what direction can get more traffic to your website.
Say you made a YouTube video explaining how your new product functions. Then post about it on Facebook, Twitter, Instagram, and that’s pretty much it.
But there are more.
Make a Snapchat story and give a swipe-up link. It will bring traffic.
Post a Facebook story about your video and add a link there too.
Make Insta reels, Twitter fleet, YouTube Shots, and give a link for your content everywhere. It will not only bring traffic but also optimize CTR (click-through rate) of your web pages.
Make short videos and post them on all social media platforms. short intro videos of your product will also appeal most when it comes to sharing. Nowadays we can see many peoples are starting to put small intro videos on Instagram reels, YouTube Shorts, and other platforms. If you don’t know how to make it then use any online video editing tool or you can use intro maker mobile apps to create stunning videos.
All of this might sound like a lot but, here’s a hack: once you have written a blog or made a video and published it, just raise your mobile phone to your face, turn on the front camera and record a 10-second clip saying:
You have got your Instagram, Facebook, and Snapchat story in just ten seconds
6. Crunch more numbers
Once, we had a client who came to us with one purpose: to improve Alexa rankings of their website. We recommended them just one thing, and it became a panacea to all their SEO issues.
We asked them to produce in-depth content – rely on research, dig data, publish case studies and write insightful content which is shared as an authentic source.
Their website traffic increased by 110% in a few months, and backlinks increased by 78%.
The reason for that is people quote these studies and link them to source websites. Here you go. Now you have a backlink that you didn’t even ask for.
7. Internal linking
One thing I like about Quick Sprout is that I always go there to read one blog. But I end up reading plenty. Their internal linking is robust, and the suggestions they give on the side are most relevant to the blog I am already reading.
So, from one blog, it leads to another, and before you know it, you have spent an hour on the website. It happens to me all the time.
So, having a compact internal linking can help your website hold customers for longer. The longer they stay, the more your bounce rate will fall.
A lower bounce rate is essential to rank well in Google’s SERP. It is one of Google’s ranking factors to determine a page’s position on the SERP.
These are some SEO hacks that not many people are laying their eyes on. But now, you have the top tips to beat Google’s Algorithms -somewhat – and see your website perched at the top of SERP.
Try them and tell us how they worked out for you.